Chap. 4 .Art of Innovation.

Brainstormingg seems like such a simple idea until you read chapter 4 of the Art of Innovation. It is a well thought out process that allows the participants to be as creative as possible while still staying on task! I really like the thought process that they speak about and how it "stretches and exercises the mind". Not only does the author establish a strong theory about stimulating the brain through the actual environment (that one is brainstorming in) but, also that brainstorming keeps the brain pliable and articulate. Something everyone needs!